I am a London-based luxury retail professional specialising in merchandising, visual presentation and brand experience, currently working as a Brand & Visual Merchandising Ambassador at Tiffany & Co. My experience combines product, commercial awareness and creative execution within a leading luxury environment, supported by a First Class Honours degree in Fashion Marketing and CIM certification.

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My work spans merchandising and visual merchandising, including product presentation, floorplan and zoning reviews, stock rebalancing, transfers, SKU tracking, product and stock analysis, seasonal launches and store presentation. I also contribute to store reopening projects, private client activations and events, bringing together product, space and brand storytelling to create a considered and commercially effective client experience.

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I have developed a strong understanding of how product is presented, how collections perform within the retail environment and how merchandising decisions influence both the client journey and commercial performance. I enjoy working with product at the centre of the process - from analysing performance and stock to considering presentation, placement and the wider customer experience.

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Alongside my merchandising responsibilities, I create visual and communication materials using Adobe InDesign and other creative tools, translating brand direction into polished and engaging outputs. My background in Fashion Marketing has further strengthened my understanding of consumer behaviour, brand positioning and the relationship between product and brand experience.

I am now looking to continue developing within merchandising, bringing together my luxury retail experience, commercial understanding and creative perspective to contribute to how products are presented, positioned and experienced within a luxury brand.