Creative Direction: Styling, Visual Merchandising, Product Presentation & Campaign Development
I coordinate press and influencer shoots, managing logistics, product selection and on-site execution to ensure a seamless and brand-aligned outcome. Alongside this, I coordinate in-store marketing activations and campaign displays, and develop internal presentations and communications to support cross-functional alignment. I focus on delivering cohesive, elevated brand experiences across both physical and digital touchpoints.
Social Media Marketing, Email Newsletter Development & Design, Internal Incentive Materials Design and Website Design
I bring experience in social media content creation, website design, and email newsletter development - delivering cohesive digital touchpoints that strengthen brand presence and engagement across platforms.
University Projects - Brand Book, Magazine, Campaign Planning, Future Forecast, Final Project - B2B Company
A showcase of creative and strategic projects exploring brand identity, storytelling, and visual communication. From designing a magazine and brand book to developing campaign concepts, trend forecasts, and a B2B marketing project, each piece reflects my passion for connecting aesthetics with strategy in the fashion industry.
